Publication Type
Conference Proceeding Article
Version
acceptedVersion
Publication Date
12-2012
Abstract
The last decade has seen the world becoming increasingly complex. One way of dealing with complexity, according to Schwab (2010a), is to look for certainties or solutions that impose order by simplifying. The authors contend that this is also happening in public relations practice and the academy. They criticise attempts to produce global models which lead to hegemony and argue for maintaining a diversity that reflects reality. They take the cases of the UK and Singapore as respective exemplars where hegemony has succeeded and where it needs to be resisted. They call for a professional and epistemological stand against hegemony.
Keywords
Complexity, Hegemony, Globalisation, Excellence, UK, Singapore
Discipline
Business and Corporate Communications | Marketing
Research Areas
Corporate Communication
Publication
World Public Relations Forum 2012: Research Colloquium: Conference Proceedings: Melbourne, 18-20 November 2012
First Page
56
Last Page
62
ISBN
9780646590776
Publisher
World Public Relations Forum
City or Country
Melbourne, Australia
Citation
Gregory, Anne and HALFF, Gregor.
Divided We Stand: Defying Hegemony in Theory and Practice. (2012). World Public Relations Forum 2012: Research Colloquium: Conference Proceedings: Melbourne, 18-20 November 2012. 56-62.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/3348
Creative Commons License
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