Publication Type
Journal Article
Version
publishedVersion
Publication Date
2012
Abstract
This paper explores how the Confucian cultural background of students influences their perceptions of and reaction to the dominant public relations curriculum from the ‘West’. Using focus groups of Asian students, three heuristics that affect the students’ affinity to learn public relations are identified. Instructors working with students from a Confucian cultural background are advised to incorporate these heuristics when planning their curriculum.
Keywords
Teaching, Public Relations, Intercultural Relations, Asian students
Discipline
Asian Studies | Business and Corporate Communications | Marketing
Research Areas
Corporate Communication
Publication
Asia Pacific Journal of Public Relations
Volume
13
Issue
2
First Page
45
Last Page
49
ISSN
1839-8227
Publisher
University of Canberra
Citation
HALFF, Jurrien Gregor.
Teaching Public Relations to Students with a Confucian Cultural Background. (2012). Asia Pacific Journal of Public Relations. 13, (2), 45-49.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/3347
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://ojs.deakin.edu.au/index.php/apprj/issue/view/9