Consumer Perception Risk in Products: A Comparison of Singapore and U.S. Consumers

Author

Chin Tiong TAN, Singapore Management UniversityFollow
S. H. KHOO
Ira Dolich

Publication Type

Journal Article

Publication Date

1980

Discipline

Asian Studies | Business | Marketing

Research Areas

Marketing

Publication

Singapore Management Review

ISSN

0129-5977

Publisher

Singapore Institute of Management

Citation

TAN, Chin Tiong; KHOO, S. H.; and Dolich, Ira. Consumer Perception Risk in Products: A Comparison of Singapore and U.S. Consumers. (1980). Singapore Management Review.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/327