The Process of Consumer Satisfaction: A Regression Analysis Approach

Author

Chin Tiong TAN, Singapore Management UniversityFollow
J. K. H. LIM

Publication Type

Journal Article

Publication Date

1982

Discipline

Business | Marketing

Research Areas

Marketing

Publication

Singapore Management Review

ISSN

0129-5977

Publisher

Singapore Institute of Management

Citation

TAN, Chin Tiong and LIM, J. K. H.. The Process of Consumer Satisfaction: A Regression Analysis Approach. (1982). Singapore Management Review.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/326