An Investigation of Consumer Brand Loyalty and Perception of Risk in Products

Author

Chin Tiong TAN, Singapore Management UniversityFollow
S H Khoo

Publication Type

Journal Article

Publication Date

1979

Discipline

Business

Research Areas

Marketing

Publication

Journal of Marketing

ISSN

0022-2429

Citation

TAN, Chin Tiong and Khoo, S H. An Investigation of Consumer Brand Loyalty and Perception of Risk in Products. (1979). Journal of Marketing.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/322