Market or Personal Sources : Where Do Consumers Seek Product Information?

Author

Chin Tiong TAN, Singapore Management UniversityFollow

Publication Type

Journal Article

Publication Date

1981

Discipline

Business

Research Areas

Marketing

Publication

Journal of Marketing

ISSN

0022-2436

Citation

TAN, Chin Tiong. Market or Personal Sources : Where Do Consumers Seek Product Information?. (1981). Journal of Marketing.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/321