Consumer Risk Reduction Methods: A Study of Two Products

Author

Chin Tiong TAN, Singapore Management UniversityFollow
S. M. Leong
Geok Theng Lau
Y T Sim

Publication Type

Journal Article

Publication Date

1982

Discipline

Business

Research Areas

Marketing

Publication

Journal of Marketing

First Page

3

Last Page

5

ISSN

0022-2429

Citation

TAN, Chin Tiong; Leong, S. M.; Lau, Geok Theng; and Sim, Y T. Consumer Risk Reduction Methods: A Study of Two Products. (1982). Journal of Marketing. 3-5.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/320