Use of Consumer Research in Bank Marketing

Author

Chin Tiong TAN, Singapore Management UniversityFollow
C. Y. Y. Chua
S. M. Leong

Publication Type

Journal Article

Publication Date

1982

Discipline

Business

Research Areas

Marketing

Publication

Singapore Banking and Finance

ISSN

0129-3621

Publisher

Singapore Institute of Banking and Finance

Citation

TAN, Chin Tiong; Chua, C. Y. Y.; and Leong, S. M.. Use of Consumer Research in Bank Marketing. (1982). Singapore Banking and Finance.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/319