Social-Psychological Dimension in Marketing

Author

Chin Tiong TAN, Singapore Management UniversityFollow

Publication Type

Report

Publication Date

1984

Discipline

Business | Marketing

Research Areas

Marketing

Publication

Marketing Direction

Citation

TAN, Chin Tiong. Social-Psychological Dimension in Marketing. (1984). Marketing Direction.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/317