Publication Type
Journal Article
Version
acceptedVersion
Publication Date
12-2011
Abstract
For five years, corporate communication undergraduates have maintained a wiki as a final course and community service project. Using Web 2.0 platforms to crowdsource and curate content, they learn to employ online communications for work purposes. When the course was launched in 2007, the dominant social media narrative invited educators to embrace a technological optimism with sub-themes of open communication, sharing, and co-creation. By 2011, student feedback had compelled the instructor to consider the limits of technological optimism and revise the course. Specifically, Singaporean students have displayed a need to save face online, which has led to a localized teaching approach.
Keywords
social networking, Singapore, psychological safety, social media
Discipline
Business and Corporate Communications
Research Areas
Organisational Behaviour and Human Resources
Publication
Business Communication Quarterly
Volume
75
Issue
1
First Page
96
Last Page
107
ISSN
1080-5699
Identifier
10.1177/1080569911433434
Publisher
SAGE
Citation
NETZLEY, Michael A. and RATH, Akanksha.
Social networks and the desire to save face: A case from Singapore. (2011). Business Communication Quarterly. 75, (1), 96-107.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/3129
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.