Publication Type
Journal Article
Version
publishedVersion
Publication Date
5-2011
Abstract
The paper investigates several sourcing practices and argues that two main behavioral constructs, supply commoditization and supply innovation, underlie many of these practices. It then develops hypotheses involving these constructs and company profiling ratios such as revenue per employee. The paper reports on survey research with a subset of ASEAN country based purchasing managers; on new scales. The results contribute to a growing literature on dynamic customer value in business markets and sourcing competencies. The paper also discusses managerial implications for sales targeting and sales approaches arising from the model.
Keywords
commoditization, innovation, Cross border transactions, sourcing, Southeast Asia
Discipline
Asian Studies | Strategic Management Policy | Technology and Innovation
Research Areas
Strategy and Organisation
Publication
Journal of Strategic Innovation and Sustainability
Volume
7
Issue
1
First Page
43
Last Page
61
ISSN
1718-2077
Publisher
North American Business Press
Citation
SESHADRI, Sudhindra.
Innovation and Commoditization: Prioritizing and Profiling Asian Managers’ Cross-Border Sourcing Practices. (2011). Journal of Strategic Innovation and Sustainability. 7, (1), 43-61.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/3117
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://www.na-businesspress.com/JSIS/SeshadriWeb.pdf
Included in
Asian Studies Commons, Strategic Management Policy Commons, Technology and Innovation Commons