The Relationship Life Cycle: I) A Network-Dyad-Network Dynamic Conceptualization, and II) The Application of Some Classic Psychological Theories to its Management

Author

Dawn Iacobucci
Philip Charles ZERRILLO, Singapore Management UniversityFollow

Publication Type

Book Chapter

Publication Date

1996

Discipline

Marketing

Research Areas

Marketing

Publication

Review of Marketing

ISBN

1638165

Publisher

JAI Press

City or Country

Greenwich

Citation

Iacobucci, Dawn and ZERRILLO, Philip Charles. The Relationship Life Cycle: I) A Network-Dyad-Network Dynamic Conceptualization, and II) The Application of Some Classic Psychological Theories to its Management. (1996). Review of Marketing.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/3087

Comments

Jagdish Sheth and Charles Frame