Marketing Channels: Relationships and Performance

Author

Luca PELLEGRINI
Srinivas K. REDDY, Singapore Management UniversityFollow

Publication Type

Article

Publication Date

1986

Abstract

Some of the papers presented at the Third International Conference on Distribution held at Angera, Italy, April 19 and 20, 1985, sponsored by the Centro di studi sul commercio of the Università Bocconi, Milan, and the Institute of Retail Management, New York University.

Discipline

Marketing

Research Areas

Marketing

ISBN

9780669131581

Publisher

Lexington Books

City or Country

Lexington, MA

Citation

PELLEGRINI, Luca and REDDY, Srinivas K.. Marketing Channels: Relationships and Performance. (1986).
Available at: https://ink.library.smu.edu.sg/lkcsb_research/2997

Additional URL

https://worldcat.org/isbn/9780669131581