Metamorphosis in Marketing

Author

Chin Tiong TAN, Singapore Management UniversityFollow

Publication Type

Conference Paper

Publication Date

12-1994

Discipline

Business

Research Areas

Strategy and Organisation

Publication

European Marketing Consideration Conference, Athens, Greece, December 1994 ??

Citation

TAN, Chin Tiong. Metamorphosis in Marketing. (1994). European Marketing Consideration Conference, Athens, Greece, December 1994 ??.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/299