Publication Type
Journal Article
Version
publishedVersion
Publication Date
7-2010
Abstract
Today we live in a truly global economy, no matter whether we talk about goods, services or manpower. Whereas economic growth rates in Europe and North America remain moderate, many Asian countries are booming despite last year´s economic downturn. This is reason enough for MIR to take a closer look at one of the rising stars: India. In June 2010, MIR talked to Vinita Bali, one of the few female CEOs of leading companies, who has worked in influential marketing positions on five continents. In describing how Britannia, one of the most famous Indian brands, handles everyday business and marketing challenges, she delivers a bright picture of the Indian economic situation.
Keywords
India, female executive, nutrition, Britannia Industries, market intelligence, innovation, interview
Discipline
Asian Studies | International Business | Marketing
Research Areas
Marketing
Publication
GfK Marketing Intelligence Review
Volume
2
Issue
2
First Page
52
Last Page
60
ISSN
1865-5866
Identifier
10.2478/gfkmir-2014-0064
Publisher
De Gruyter
Citation
REDDY, Srinivas K..
MIR talks to Vinita Bali, Managing Director and CEO of Britannia Industries. (2010). GfK Marketing Intelligence Review. 2, (2), 52-60.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/2981
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.