A Dynamic Approach to the Analysis of Strategic Alliances

Publication Type

Journal Article

Publication Date

1995

Abstract

The increasing trend in strategic alliance formation between major firms around the world, has prompted researchers from various disciplines to look at this phenomenon in great detail. In this paper, we review alternate approaches in the literature in this area. We then propose a non-linear dynamic approach to study the formation of competitive strategic alliances and contrast it with the traditional game-theoretic approach. The pros and cons of these two approaches are discussed with reference to a competitive alliance scenario. Dynamic models have significant managerial implications as they enable us to investigate ‘if-then’ type scenarios and project the impact of different strategies.

Keywords

Strategic Alliances, Dynamic Models, Joint Ventures, Collaboration, Nonlinear Systems, Simulation, Alliance Modeling

Discipline

International Business | Management Sciences and Quantitative Methods

Research Areas

Marketing

Publication

International Business Review

Volume

4

Issue

4

First Page

499

Last Page

518

ISSN

0969-5931

Identifier

10.1016/0969-5931(96)81750-1

Publisher

Elsevier

Additional URL

https://doi.org/10.1016/0969-5931(96)81750-1

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