East Meets West
Publication Type
Conference Paper
Publication Date
9-1997
Discipline
Marketing
Research Areas
Strategy and Organisation
Publication
Annual Marketing Conference of New Zealand Direct Marketing Association, Auckland, September 1997
City or Country
Auckland, New Zealand
Citation
TAN, Chin Tiong.
East Meets West. (1997). Annual Marketing Conference of New Zealand Direct Marketing Association, Auckland, September 1997.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/296
COinS