A Vertical View of Marketing Networks: A New Entrants Approach

Author

Philip Charles ZERRILLO, Singapore Management UniversityFollow
Ravi Raina

Publication Type

Book Chapter

Publication Date

1996

Discipline

Marketing

Research Areas

Marketing

Publication

Relationships in Marketing

ISBN

9780273646129

Publisher

Russell Sage

City or Country

Princeton NJ

Citation

ZERRILLO, Philip Charles and Raina, Ravi. A Vertical View of Marketing Networks: A New Entrants Approach. (1996). Relationships in Marketing.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/2953

Comments

Dawn Iacobucci