Multiple Levels of Relational Phenomenon

Author

Dawn Iacobucci
Philip Charles ZERRILLO, Singapore Management UniversityFollow

Publication Type

Book Chapter

Publication Date

1996

Discipline

Marketing

Research Areas

Marketing

Publication

Relationships in Marketing

ISBN

9780273646129

Publisher

Russell Sage

City or Country

Princeton NJ

Citation

Iacobucci, Dawn and ZERRILLO, Philip Charles. Multiple Levels of Relational Phenomenon. (1996). Relationships in Marketing.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/2952

Comments

Dawn Iacobucci