Vertical Restraints and Consumer Welfare, Clear Distinctions for Restraints: Via a Modified Rule of Reason Approach

Author

Philip Charles ZERRILLO, Singapore Management UniversityFollow
Angela McKee

Publication Type

Conference Paper

Publication Date

6-1996

Discipline

Marketing | Sales and Merchandising

Research Areas

Marketing

Publication

Contemporary Knowledge of Relationship Marketing, June 1996, Emory University Center for Relationship Marketing, Atlanta

City or Country

Atlanta, GA, USA

Citation

ZERRILLO, Philip Charles and McKee, Angela. Vertical Restraints and Consumer Welfare, Clear Distinctions for Restraints: Via a Modified Rule of Reason Approach. (1996). Contemporary Knowledge of Relationship Marketing, June 1996, Emory University Center for Relationship Marketing, Atlanta.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/2950