Towards Tomorrow's Marketing

Author

Chin Tiong TAN, Singapore Management UniversityFollow

Publication Type

Conference Paper

Publication Date

4-1998

Discipline

Marketing

Research Areas

Strategy and Organisation

Publication

Japan World Marketing Conference, Tokyo, April 1998

City or Country

Tokyo

Citation

TAN, Chin Tiong. Towards Tomorrow's Marketing. (1998). Japan World Marketing Conference, Tokyo, April 1998.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/295