The Albatross on New Product Innovations
Publication Type
Journal Article
Publication Date
1-1997
Discipline
Marketing | Technology and Innovation
Research Areas
Marketing
Publication
Business Horizons
Volume
40
Issue
1
First Page
57
Last Page
52
ISSN
0007-6813
Identifier
10.1016/S0007-6813(97)90026-4
Publisher
Elsevier
Citation
Shervani, Tasadduq and ZERRILLO, Philip Charles.
The Albatross on New Product Innovations. (1997). Business Horizons. 40, (1), 57-52.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/2947