The State of Advertising in Korea

Author

Dae Ryun CHANG, Singapore Management UniversityFollow

Publication Type

Book Chapter

Publication Date

1-2002

Discipline

Advertising and Promotion Management

Research Areas

Marketing

Publication

More Advertising Worldwide

First Page

216

Last Page

237

ISBN

3540429948

Identifier

10.1007/978-3-540-24788-3_11

Publisher

Springer Verlag

City or Country

Berlin, Germany

Citation

CHANG, Dae Ryun. The State of Advertising in Korea. (2002). More Advertising Worldwide. 216-237.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/2937

Comments

Ingomar Kloss

Additional URL

https://worldcat.org/isbn/3540429948