Sponsorship Marketing and Professional Football: The Case of Korea

Author

Dae Ryun CHANG, Singapore Management UniversityFollow

Publication Type

Book Chapter

Publication Date

1-2007

Discipline

Marketing

Research Areas

Marketing

Publication

Marketing and Football

First Page

489

Last Page

510

ISBN

9780750682046

Identifier

10.1016/B978-0-7506-8204-6.50023-2

Publisher

Elsevier

City or Country

Oxford, UK

Citation

CHANG, Dae Ryun. Sponsorship Marketing and Professional Football: The Case of Korea. (2007). Marketing and Football. 489-510.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/2936

Comments

Michel Debordes

Additional URL

https://doi.org/10.1016/B978-0-7506-8204-6.50023-2