Brand Convergence

Author

Dae Ryun CHANG, Singapore Management UniversityFollow

Publication Type

Book Chapter

Publication Date

1-2008

Discipline

Marketing

Research Areas

Marketing

Publication

Handbook on Brand and Experience Management

First Page

82

Last Page

87

ISBN

9781847200075

Publisher

Edward Elgar

City or Country

Cheltenham, UK

Citation

CHANG, Dae Ryun. Brand Convergence. (2008). Handbook on Brand and Experience Management. 82-87.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/2935

Comments

Bernd H. Schmitt and David L. Rogers