East and West Marketing Paradigm

Author

Chin Tiong TAN, Singapore Management UniversityFollow

Publication Type

Conference Paper

Publication Date

10-1998

Discipline

Marketing

Research Areas

Strategy and Organisation

Publication

National Sales and Marketing Conference, Singapore, October 1998

City or Country

Singapore

Citation

TAN, Chin Tiong. East and West Marketing Paradigm. (1998). National Sales and Marketing Conference, Singapore, October 1998.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/293