Publication Type
Conference Proceeding Article
Version
acceptedVersion
Publication Date
10-2009
Abstract
Product information search is typically assumed to follow the recognition of a purchase need and to occur before decision making. Once a sale transaction is completed, searching for information (e.g. price) on the purchased product seems futile and even irrational. Real-life observation and prior research (e.g. Russo and Leclerc 1994), however, suggest that such post-purchase search behavior is pervasive among consumers despite having no apparent consequence.
Keywords
Post purchase, consumer behavior, price information
Discipline
Marketing | Sales and Merchandising
Research Areas
Marketing
Publication
Advances in Consumer Research
Volume
37
First Page
192
Last Page
193
ISSN
0098-9258
Publisher
Association for Consumer Research
City or Country
Duluth, MN
Citation
Chang, Hannah, Cecile Cho and Leonard Lee. 2010. "Seeking Emotion Enhancement Or Uncertainty Resolution? A Dual-System Approach to Examining Post-Purchase Information Search." Advances in Consumer Research, vol. 37, 192-193.
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
External URL
http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=15055
Additional URL
https://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=15055