Seeking Emotion Enhancement or Uncertainty Resolution? A Dual-System Approach to Examining Post-Purchase Information Search

Author

Hanwen Hannah CHANG, Singapore Management UniversityFollow
Cecile Cho, Moscow School of Business
Leonard Lee, Columbia University

Publication Type

Conference Proceeding Article

Version

acceptedVersion

Publication Date

10-2009

Abstract

Product information search is typically assumed to follow the recognition of a purchase need and to occur before decision making. Once a sale transaction is completed, searching for information (e.g. price) on the purchased product seems futile and even irrational. Real-life observation and prior research (e.g. Russo and Leclerc 1994), however, suggest that such post-purchase search behavior is pervasive among consumers despite having no apparent consequence.

Keywords

Post purchase, consumer behavior, price information

Discipline

Marketing | Sales and Merchandising

Research Areas

Marketing

Publication

Advances in Consumer Research

Volume

37

First Page

192

Last Page

193

ISSN

0098-9258

Publisher

Association for Consumer Research

City or Country

Duluth, MN

Citation

Chang, Hannah, Cecile Cho and Leonard Lee. 2010. "Seeking Emotion Enhancement Or Uncertainty Resolution? A Dual-System Approach to Examining Post-Purchase Information Search." Advances in Consumer Research, vol. 37, 192-193.

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Additional URL

https://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=15055