The Choice and Consequences of Using a Category Captain for Category Management

Author

Wang Yusong, Singapore Management UniversityFollow
Jagmohan S. Raju, Wharton School of Business, University of Pennsylvania
Sanjay K. Dhar, University of Chicago

Publication Type

Conference Paper

Publication Date

4-2010

Discipline

Marketing

Publication

INFORMS Marketing Science Conference

Citation

Yusong, Wang; Raju, Jagmohan S.; and Dhar, Sanjay K.. The Choice and Consequences of Using a Category Captain for Category Management. (2010). INFORMS Marketing Science Conference.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/2898