Is Asia Ready for Marketing 101?

Author

Chin Tiong TAN, Singapore Management UniversityFollow

Publication Type

Conference Paper

Publication Date

11-2006

Discipline

Marketing

Research Areas

Strategy and Organisation

Publication

Asia Pacific Marketing Proprietors' Forum, Beijing, November 2006

City or Country

Beijing, China

Citation

TAN, Chin Tiong. Is Asia Ready for Marketing 101?. (2006). Asia Pacific Marketing Proprietors' Forum, Beijing, November 2006.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/284