Understanding Interpersonal Trust in a Confucian Influenced Society: An Exploratory Study

Publication Type

Conference Paper

Publication Date



Adopting a qualitative methodology, this exploratory study examined the construct of trust and its factors of trustworthiness as perceived in a Confucian-influenced society. The findings of our study indicated that there are emic differences in the meaning of trust as perceived in a Confucian-influenced setting. Specifically, we found a heavy reliance on affective factors of trustworthiness in the decision to trust. In addition, we found a number of factors unique to the context that facilitates the development of trust: diligence, perseverance, filial piety, thriftiness, respect for authority, a shared value of collective effort, harmonious relationship in the office, humbleness and magnanimous behavior. Implications are drawn and future research directions suggested.


Organizational Behavior and Theory

Research Areas

Organisational Behaviour and Human Resources


Academy of International Business Annual Meeting, Sydney, 16-19 November 2001

City or Country

Sydney, Australia

This document is currently not available here.