Publication Type
Journal Article
Version
acceptedVersion
Publication Date
1999
Abstract
Strategic management in Asia is different. Decision-making differs from that taught in Western, and even Asian, schools of business. In the last decade, the influence of Japanese management systems on Western management practice has become evident. Though the Japanese economy is the world's second largest, and Japan's population substantial, neither compares with the combined economies and combined populations of non-Japanese Asia. The influence of the most aggressive elements of the non-Japanese Asian business communities, the Overseas Chinese and Overseas Indian Networks cannot help to be felt on Western management practice. This article explains why this difference in decision-making styles exists, analyzes the implications of the Asian decision-making style for managing in Asia, and discusses its implications for the future of strategic marketing management practice.
Keywords
Asia, Decision making, Management styles, Marketing strategy, Networks, Strategic management
Discipline
Asian Studies | Marketing | Strategic Management Policy
Research Areas
Marketing
Publication
Journal of Business and Industrial Marketing
Volume
14
Issue
2
First Page
91
Last Page
101
ISSN
0885-8624
Identifier
10.1108/08858629910258973
Publisher
Emerald
Citation
HALEY, George T. and TAN, Chin Tiong.
East vs. West: Strategic Marketing Management Meets the Asian Networks. (1999). Journal of Business and Industrial Marketing. 14, (2), 91-101.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/282
Copyright Owner and License
Authors
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://doi.org/10.1108/08858629910258973