A Theory of Reasoned Action Perspective of Voting Behaviour : Model and Empirical Evidence

Publication Type

Journal Article

Publication Date

1995

Abstract

A model based on the theory of reasoned action was developed to analyze voting behavior. Based on an empirical test in Singapore, the proposed model was found to be generally effective in predicting the intentions of voters. Attitudes toward the candidate and political party contributed more to explaining variation in voting intention than interpersonal and mass media subjective-norm components. Direct measures of affect served to better account for voting intention variation than componentially derived measures, although they did not completely mediate the latter's effect. Implications of the findings are discussed and suggestions for future research furnished © 1995 John Wiley & Sons, Inc

Discipline

Business

Research Areas

Organisational Behaviour and Human Resources

Publication

Psychology and Marketing

Volume

12

Issue

1

First Page

37

Last Page

51

ISSN

0742-6046

Identifier

10.1002/mar.4220120104

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