Global Consumption : (How) Does Culture Matter?

Author

Seh-Woong CHUNG, Singapore Management UniversityFollow

Publication Type

Conference Paper

Publication Date

2004

Discipline

Marketing

Research Areas

Marketing

Publication

Association for Consumer Research Conference

Citation

CHUNG, Seh-Woong. Global Consumption : (How) Does Culture Matter?. (2004). Association for Consumer Research Conference.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/28