An Exploratory Survey of International Political Marketing Practices, in Yao O and Shepherd W (Eds.)

Author

K Singh
Chin Tiong TAN, Singapore Management UniversityFollow
K C Wong
S. M. Leong

Publication Type

Conference Paper

Publication Date

6-1992

Discipline

Business

Research Areas

Marketing

Publication

Problems and Prospects in International Business Perspectives From Asia and the Pacific

Citation

Singh, K; TAN, Chin Tiong; Wong, K C; and Leong, S. M.. An Exploratory Survey of International Political Marketing Practices, in Yao O and Shepherd W (Eds.). (1992). Problems and Prospects in International Business Perspectives From Asia and the Pacific.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/274