Voting Behaviour in Singapore : A Preliminary Investigation from a Multi-Attribute Attitudinal Perspective

S. M. Leong
Chin Tiong TAN, Singapore Management University
K C Wong

Abstract

The multi-attribute attitude model is employed to study voter behaviour in Singapore. Specifically, a set of beliefs of the personal attributes of political candidates considered important to voters was examined. Results indicated that such beliefs did predict voters' affective evaluation and intention to vote for a typical political candidate reasonably well. Implications of the findings are discussed and suggestions for future research provided.