Cross-Cultural Comparisons of Bank Performance : Effects of Internal and External Marketing Practices

Author

P. Tansuhaj
J. M. McCullough
Chin Tiong TAN, Singapore Management UniversityFollow

Publication Type

Conference Proceeding Article

Publication Date

6-1988

Discipline

Marketing

Research Areas

Marketing

Publication

Proceedings of the 1988 Academy of International Business Southeast Asia Regional Conference: June 23-25, 1988, Bangkok

Editor

Hongladarom, Chira

ISBN

2641005700

City or Country

Bangkok, Thailand

Citation

Tansuhaj, P.; McCullough, J. M.; and TAN, Chin Tiong. Cross-Cultural Comparisons of Bank Performance : Effects of Internal and External Marketing Practices. (1988). Proceedings of the 1988 Academy of International Business Southeast Asia Regional Conference: June 23-25, 1988, Bangkok.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/268