Values, Ethnicity and the Child Consumer : An Investigation in the Singapore Context
Publication Type
Conference Proceeding Article
Publication Date
8-1987
Discipline
Marketing
Research Areas
Strategy and Organisation
Publication
Academy of International Business Southeast Asia Regional Conference: Proceedings August 27-29, 1987, Kuala Lumpur, Malaysia
Editor
Han, Chun Kwong
ISBN
8498121270
Publisher
Management Science/Operations Research Society of Malaysia
City or Country
Kuala Lumpur, Malaysia
Citation
TAN, Chin Tiong and LEONG, S. M..
Values, Ethnicity and the Child Consumer : An Investigation in the Singapore Context. (1987). Academy of International Business Southeast Asia Regional Conference: Proceedings August 27-29, 1987, Kuala Lumpur, Malaysia.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/266
COinS