Towards Some Standardized Cross-Cultural Consumption Values
Publication Type
Journal Article
Publication Date
1988
Abstract
The results of most attempts to relate cultural (and subcultural) valuesCa group and general behavioral construct, to a consumer's choiceCa personal and consumption oriented construct, are weak. This paper proposes another alternative. We hypothesized and used consumers' perceived attribute importance along four product categories as consumption value measures. Consumers' perceived attribute importance along clothing, food, appliances, and household supplies were surveyed from consumers of five Asian Pacific regions. This paper discusses the premises behind our proposition. How consumption values differ in clothing across the five regions is described.
Discipline
Marketing | Race and Ethnicity
Research Areas
Marketing
Publication
Advances in Consumer Research
Volume
15
First Page
387
Last Page
395
ISSN
0098-9258
Publisher
Association for Consumer Research
Citation
TSE, David K.; WONG, John K.; and TAN, Chin Tiong.
Towards Some Standardized Cross-Cultural Consumption Values. (1988). Advances in Consumer Research. 15, 387-395.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/264