Publication Type
Journal Article
Version
publishedVersion
Publication Date
3-1987
Abstract
Ethnicity of models used in advertisements and the advertised product's country of origin are manipulated experimentally to study how attitudes toward advertising and products lead to behavioral intention. A sample of Singaporean students' traditional Eastern values about family and conformity are also examined. Patterns of results for three products are consistent with theoretical predictions of cognitive processes, and attitude-intention links appear stronger than do those in similar tests in the West. Culture has mixed effect.
Discipline
Asian Studies | Marketing | Race and Ethnicity
Research Areas
Marketing
Publication
Journal of Consumer Research
Volume
13
Issue
4
First Page
540
Last Page
544
ISSN
0093-5301
Identifier
10.1086/209087
Publisher
University of Chicago Press
Citation
TAN, Chin Tiong and Farley, John U..
The Impact of Cultural Patterns on Cognition and Intention in Singapore. (1987). Journal of Consumer Research. 13, (4), 540-544.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/263
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.
Additional URL
https://www.jstor.org/stable/2489374