Identifying Customer Satisfaction Niches through Kernel Density Estimation

Author

Hooman EstelamiFollow
Peter De Maeyer, Singapore Management UniversityFollow

Publication Type

Book Chapter

Publication Date

6-2010

Discipline

Marketing

Research Areas

Marketing

Publication

Handbook of Niche Marketing: Principles and Practice

ISBN

9780789023292

Publisher

Haworth

City or Country

New York

Citation

Estelami, Hooman and De Maeyer, Peter. Identifying Customer Satisfaction Niches through Kernel Density Estimation. (2010). Handbook of Niche Marketing: Principles and Practice.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/2517