Measuring Marketing: 103 Key Metrics Every Marketer Needs

Author

John Davis, Singapore Management UniversityFollow

Publication Type

Book

Publication Date

7-2010

Discipline

Marketing

Research Areas

Marketing

ISBN

9780470821329

Publisher

Wiley

City or Country

Singapore

Citation

Davis, John. Measuring Marketing: 103 Key Metrics Every Marketer Needs. (2010).
Available at: https://ink.library.smu.edu.sg/lkcsb_research/2510