The Strategic Role of Product Modularity : A Demand-Side Perspective

Author

Seh-Woong CHUNG, Singapore Management UniversityFollow
Jin K. Han, Singapore Management UniversityFollow

Publication Type

Conference Paper

Publication Date

2003

Discipline

Marketing

Research Areas

Marketing

Publication

INFORMS Marketing Science Conference, College Park, 12-15 June 2003

City or Country

College Park, MD, USA

Citation

CHUNG, Seh-Woong and Han, Jin K.. The Strategic Role of Product Modularity : A Demand-Side Perspective. (2003). INFORMS Marketing Science Conference, College Park, 12-15 June 2003.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/25