The Choice and Consequences of Using a Category Captain for Category Management

Author

Wang Yusong, Singapore Management UniversityFollow
Jagmohan S. Raju, Wharton School of Business, University of Pennsylvania
Sanjay K. Shar

Publication Type

Conference Paper

Publication Date

2004

Discipline

Marketing

Publication

Marketing Science

Citation

Yusong, Wang; Raju, Jagmohan S.; and Shar, Sanjay K.. The Choice and Consequences of Using a Category Captain for Category Management. (2004). Marketing Science.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/2405