A Visual Approach for Identifying Consumer Satisfaction Segments

Author

Estelami Hooman
Peter De Maeyer, Singapore Management UniversityFollow

Publication Type

Journal Article

Version

publishedVersion

Publication Date

1997

Discipline

Business

Research Areas

Organisational Behaviour and Human Resources

Publication

Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour

Volume

10

First Page

104

Last Page

115

ISSN

0899-8620

Citation

Hooman, Estelami and De Maeyer, Peter. A Visual Approach for Identifying Consumer Satisfaction Segments. (1997). Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour. 10, 104-115.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/2397

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-No Derivative Works 4.0 International License.

Additional URL

http://lilt.ilstu.edu/staylor/csdcb/previous_issues.shtml