The Role of Brand Equity in International Market

Author

Yi, Cathy CHEN, Singapore Management UniversityFollow

Publication Type

Journal Article

Publication Date

5-1997

Discipline

Business

Research Areas

Marketing

Publication

International Business Daily

ISSN

1534-4428

Publisher

Bureau of National Affairs

Citation

CHEN, Yi, Cathy. The Role of Brand Equity in International Market. (1997). International Business Daily.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/2394