Managerial Identification of Competitors

Publication Type

Journal Article

Publication Date

7-1999

Abstract

Despite extensive academic research on how to identify competitors objectively, marketers know relatively little about how managers identify competitors in practice. This paper brings together diffuse literature in this area and proposes a cognitive framework for managerial identification of competitors. The results of 2 studies that examine the attributes managers use in deciding who their competitors are are reported.

Discipline

Business | Strategic Management Policy

Research Areas

Marketing

Publication

Journal of Marketing

Volume

63

Issue

3

First Page

67

Last Page

83

ISSN

0022-2435

Identifier

10.1177/002224299906300305

Publisher

AMA

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