Fundamental Issues and Directions for Marketing

Author

David B. Montgomery, Singapore Management UniversityFollow
G. S. Day

Publication Type

Journal Article

Publication Date

1999

Discipline

Business

Research Areas

Marketing

Publication

Journal of Marketing

ISSN

0022-2434

Citation

Montgomery, David B. and Day, G. S.. Fundamental Issues and Directions for Marketing. (1999). Journal of Marketing.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/2302