Marketing Research in Singapore : With Special Reference to Academic Research, in Tan C T and Sheth J (Eds.)

Author

C. H. Wee
A K Kau
Chin Tiong TAN, Singapore Management UniversityFollow

Publication Type

Conference Paper

Publication Date

6-1985

Discipline

Business

Research Areas

Marketing

Publication

Historical Perspective in Consumer Research: National and International Perspectives

First Page

100

Last Page

104

Citation

Wee, C. H.; Kau, A K; and TAN, Chin Tiong. Marketing Research in Singapore : With Special Reference to Academic Research, in Tan C T and Sheth J (Eds.). (1985). Historical Perspective in Consumer Research: National and International Perspectives. 100-104.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/211

Comments

Association for Consumer Research International Conference