Effects of Steorotyping in Cross-Cultural Research: Are the Chinese Really Chinese?
Publication Type
Journal Article
Publication Date
1986
Abstract
Examines ethnicity of the consumer behavior of the Chinese people. Detection of Chinese attitude patterns and consumption behavior in Singapore; Questions on the nature of ethnic segmentation; Need for alternate operationalization of ethnicity.
Discipline
Business
Research Areas
Organisational Behaviour and Human Resources
Publication
Advances in Consumer Research
Volume
13
First Page
576
Last Page
578
ISSN
0098-9258
Publisher
Association for Consumer Research
Citation
McCullough, James; TAN, Chin Tiong; and WONG, John.
Effects of Steorotyping in Cross-Cultural Research: Are the Chinese Really Chinese?. (1986). Advances in Consumer Research. 13, 576-578.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/208
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