The Framing Effects of Bundling

Author

A. V. Muthukrishnan
Seshan Ramaswami, Singapore Management UniversityFollow

Publication Type

Conference Paper

Publication Date

1999

Discipline

Business

Publication

AMA Summer Educators Conference, San Francisco, C.A., USA

Citation

Muthukrishnan, A. V. and Ramaswami, Seshan. The Framing Effects of Bundling. (1999). AMA Summer Educators Conference, San Francisco, C.A., USA.
Available at: https://ink.library.smu.edu.sg/lkcsb_research/2036